Wednesday, October 28, 2009

Experience


When you decide to fight, you need more than experience. You need someone who knows how your enemy thinks and acts. So when Anna decided to sue Pepsi with her friends Chuck and Jimmie, she turned to Max.

While Max believed Anna had a strong case, he also decided to leverage his experience with Corporate America and exploit their bureaucracy. Sniffing out the weakest link, Max eventually sent his legal notifications right before a critical board meeting hoping the unassuming envelope would get lost in the shuffle.

Well, $1.26 billion buys a lot of Puperonies.

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