You might have noticed a slight Mona Lisa smile on Anna's face as she wanders down the orange juice isle. To understand why you have to recall her big interview with PepsiCo last year. They needed someone to lead their rebranding efforts. However, the myopic executives were fixed solely on price instead of experience. Accordingly, they awarded the contract to the Arnell Group, a cheaper rival. Anna cannot help but smile at the resulting 20% drop in sales as she walks away with her carton of Minute Maid.
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